Having a solid web design is arguably imperative these days, especially for businesses that want to gain more traction with their target audience. However, a simple and generic website layout mostly likely will not suffice. A robust website needs to be responsive, easy to navigate, and have an appealing design to attract visitors.
In this article, we will share with you five reasons a solid web design is important for your business:
1. It provides a great user experience
A visitor who lands on your website will want to receive the welcome they deserve. People typically judge websites based on their design, and if you don’t do it right, a first-time visitor will likely leave your site right away. In most cases, they’ll forget about the website and your business entirely.
By showing them a sleek and well-thought-out website the first time around, you’re not only showing how professional you are but also letting them know that you care about their experience.
2. It helps you rank on Google
Search engines, such as Google and Bing, commonly rank websites that are fast, user-friendly, and attractive. If you didn’t know what SEO is yet, it’s much like climbing up the ranks of search engine results organically, which increases your visibility online.
Know that the effectiveness of SEO is highly dependent on content. Without a website, you won’t have a platform to post content that will attract visitors. Having a poor web design is considered as not having a site in the first place as visitors likely won’t navigate further.
3. It provides your customers with a great first impression
First impressions go a long way in garnering new customers. When visitors are greeted by professional-looking web design, it is likely that they’ll assume that your service is competent as well. Customers want to know that they are cared for, and your design will give them an idea with regards to the kind of service they will get from you.
Consider your website as your first customer service representative. For this reason, you’ll want to ensure that it’s welcoming and inviting.
4. It tells the target audience that your business is trustworthy
According to a HRDrive study, 56% of people said they wouldn’t trust a business if it did not have a website. Thats why it’s important that you work with a web designer you can trust to help convey the right message through your website. A web designer like Lancashire Web Services!
When your site has a professional appearance and shows how much effort has been put into building it, people will perceive that your business is legitimate. In this age of advancement, users are much smarter now, meaning that they know how to distinguish between lawful businesses and scammers.
By building a website that has modern and trendy appeals, people are quick to assume that your business is trustworthy, which is vital to keeping customers and growing your brand awareness.
5. It helps you remain competitive
If you don’t put any effort into your website, then you will eventually get left behind. Most businesses are now aware of the importance of having an enticing website. Web design is an important aspect of online marketing because it tells people who the better business is. If your site looks like it hasn’t been updated for years, then you’ll get behind your competitors, even if your business is thriving.
Web design is continuously improving as technology advances. A sleek and trendy website attracts more visitors, which then increased your lead generation. It’s essential to stay in the game and get ahead of your competitors, especially when you take the right steps.
We’re a web design agency in Burnley that’s passionate about enhancing your website for business growth. We also offer graphic design and IT consulting. Get in touch today to see how we can help! We have years of experience in providing local businesses with modern, affordable websites.
An established entrepreneur, Nick is the Founder and Technical Lead here at Lancashire Web Services. Nick personally oversees every project the company works on. His fields of interest include web design (HTML CSS etc.) along side all things technical.
Nick is also a fully qualified I.T. Technician who loves applying the skills he gained in this role to clients’ web projects, experimenting with new technologies in the field.
When not creating killer websites for clients across the North-West Nick is graining credits towards his honours degree in Computer Science at Edge Hill University.