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When working with technology, you must be open to constant improvements. Website design is not immune to that. In the web design industry, there are always developments that would surprise you. Such changes may sometimes require you to change your web design to adapt and take advantage of the benefits.
To ensure that your website redesign will always be successful, avoid making these common mistakes:
Failing to plan for your redesign or web design refresh
A significant mistake you can make in redesigning websites is failing to plan. Imagine trying to rebuild your house without a concrete plan or a blueprint—it will be a disaster. Before you proceed to the advanced steps, there are crucial things to consider.
Review your organisational goals and see if a redesign will work towards accomplishing them. Know how your redesign can achieve increased leads and sales. Figure out if having a redesign will solve the issues you currently have.
Furthermore, make sure to plan your website redesign is if you were starting from scratch again. Careful planning will also help make any necessary changes and quantify the success of your website redesign in the future.
Ignoring or not having data
Always make sure that you consider your existing data in your website redesign. You should have Google Analytics or another reliable analytics tool and must not continue your redesign project until you have all the data you need.
Also, take note of the visitors to your website, how long they stay, and how they interact with your website. Find out which pages they frequent, how they reach your site, and what keywords bring them there.
Glossing over information architecture
Content is still the most valuable these days, and a website redesign that ignores information architecture is asking for trouble. If you are trying to build a website around content, though, you might sacrifice the design or even the functionality of the website.
That is why you need careful planning stage. Even though some clients are not too keen on details and getting the structure down before starting, you have to finalise the information architecture and the site content before designing the website.
You can plan your content by reviewing your current sitemap and how visitors are using your information. You can also analyse your competitors and their content. Look at keywords your audience is using and incorporate your findings on the site.
A design-centric Web Design
If the only reason you are pushing for an update on your website design is so that you can have an “upgrade” on your site’s visual aesthetic, you need to re-evaluate your ideas.
Design is not the only factor in hoping that there will be an increase in the leads and sales when you launch your website. For a website, the functional aspect is as important as the visual part of it, but the visual aesthetic should also be just as functional.
Not putting redirects from your old website
Maximise the use of your old website. Chances are, the URLs of those old pages are still floating around the internet somewhere. Therefore, plan for redirects. If you will not have a lot of pages, it’s as simple as placing the redirects in the right places before the website goes live.
On the other hand, if you have a more extensive website, or there are a lot of changes, start up a spreadsheet early on in the project and track redirects as you create pages. Make sure that you’re always redirecting users from the old pages to the updated ones. You could also create a new page on the website that answers why certain content is unavailable.
Underestimating page performance
Know the value of speed in your website. Usually, slow page speeds drive users away, according to WebDesignExperts, 1 in 4 users will abandon a page that takes longer than 4 seconds to load. In our reports for clients, it is sometimes the reason that campaigns are not as successful. We then take steps to optimise a clients site to avoid this.
Since more people access websites on their phones today, page speed is more important than ever. Therefore, it is crucial to include optimising the speed of your website in your plan and to monitor that these pages load quickly.
Redesigning your website is always a smart move, and there are various reasons you should do so. When you do, always keep in mind these mistakes to avoid them in the future.
Avoid mistakes by teaming up with a company that knows how to deliver quality design. At Lancashire Web Services, we provide individuals and businesses with affordable web design in Burnley. Contact us today for more details.