Good Website Design = Great Conversion Rates
Many companies are shifting to online spaces to reach their customers. Not only does this make transactions more straightforward, but it also increases a brand’s online presence. This plays a vital role in expanding a business, especially for companies that serve an international customer base. Designing an effective website is a crucial aspect of making sure that your website design maintains a high-conversion rate.
Designing a site for high conversion rates
As a business owner, running your own website can be a challenging task to do on your own. If you don’t have that much experience in web development, you may end up preventing your company’s growth if you’re not familiar with design strategies that create an impact on your site visitors.
If you have been facing difficulties in gaining traction on your site, here are three design tips to help you in getting higher conversion on your website. All of these points can be easily implemented by a professional web development specialist, like Lancashire Web Services.
1. Emphasise your unique selling point (USP)
What makes your brand stand out from the rest is your unique selling point (USP). This is what sets you apart from other companies in the same industry niche. In terms of designing your website, you need to make sure that your layout makes it easier for your customer to see your USP as soon as possible.
Many web designers make the mistake of placing the company’s USP at the bottom of the webpage. Others still don’t even include it on the homepage. To entice your potential customers in subscribing to your service, you need to communicate what sets you apart from other companies. If your incentive is compelling enough, you’ll be able to see an increase in conversion rates after placing your USP in easy-to-spot areas.
2. Simplify your site’s navigation
Simplified navigation of your website will make it easier for your customers to make faster decisions. You can do this in the form of making dropdown buttons that reveal multiple landing pages on your navigation bars. Categorising your web pages will make it easier to find what they need, whether it’s your contact information or the different sections of your product catalogue.
One objective way to assess the effectiveness of your site’s navigation is by measuring the number of clicks that a user needs to do to reach their desired landing page. Make sure that you avoid pop-ups or other long-winded actions that prevent your users from going from one step to the next. Having a search bar in place will make it easier to search for products and services while making use of a virtual chatbot that can help your users in navigating through your site’s different pages.
3. Make it convenient for your customers
Many people in today’s generation demand a hassle-free transaction, especially if it’s done digitally. No one in this day and age has the time and patience to fill-up a five -age form in purchasing a product. It would be best if you made sure that your customers’ user input is as few as possible.
Designing your customers’ journey from one page to the next should be straightforward and logical. When creating web forms, make sure that you only ask for the necessary information. Some web forms make it a more hassling experience by making the user redo the entire form if an error is made. You should also make it easier for them to fix their mistakes in filling up forms by highlighting sections that need to be revised while retaining their response in other areas.
4. Include a human element
In his publishings for Thrive Global, skilled web designer Marc Mazure says, “A human face elicits emotional responses, triggering an individual to feel something, be it empathy, happiness, excitement and the like.” We’re programmed to read human faces, whether we see someone in person or view a photograph on a website. Expressions can influence how we feel about something.
With the above in mind, the ‘human element’ of graphics in a website design can be used skillfully to direct a users subconsion attention around the site, in essence subliminally telling them where to look. For example, If you have a photo of someone looking at your headline or call to action, your website visitors will feel compelled to look at it and take note – because of this effect.
5. Keep familiarity across your site.
Over decades of exposure to web design principles, consumers have become conditioned to expect certain things to look a certain way when they arrive on any website. For instance, if they’re shopping for a product on an e-commerce website, they’re conditioned to look for the “Add to Cart” or “Buy Now” Button or call to action. Amazon uses the “Add to Cart” CTA on nearly every product page, because it’s so familiar to users that it tends to convert page viewers into customers particularly well.
Whilst it’s great for a new website design to be experimental when it comes to the style of different CTAs and buttons, its important that a website design doesn’t stray so far from the norm that your website visitors can’t understand what they are supposed to do on a page. Hence, getting the balance between a design being fresh enough that it attracts attention, but familiar enough for users to be able to call on their experiences using other websites is key.
The key to creating a website with high conversion rates is by keeping your customers’ interests in mind. Make sure that your design options will make it easier for them to use your site so that they can be compelled to commit to your service in the long term.
Lancashire Web Services offer professional web design in Preston to companies who are in need of improving their site’s effectiveness. Get in touch with us today, and we’ll make sure to develop your site’s image to make it a compelling website that delivers a high conversion rate.