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The Importance of Having a Website in 2021

With several types of online platforms available today, you might have thought about whether getting a website would still be beneficial for your business. Nowadays, you can create free accounts on Facebook, Instagram, or Etsy and sell your products from there. However, these platforms are not enough to allow your business to establish a strong brand presence. There are certain features that only a website can provide you.

If you need more convincing, here are some ways a website can help you build a better online presence:

Inform people about your business

More people today search online if they are looking into buying a product or acquiring some services. Without a website, they would not find your business on the web easily. Your website alone can act as your sales pitch to potential customers.

As they browse your site, they will learn more about what you sell and what your business is about. If you write complete and convincing product or service descriptions and upload quality images, there is a higher chance for you to generate sales.

Having a site will also allow you to become an information resource for the people. Utilising the blog feature of your site is one example of how you become a credible source of information for your business industry. For example, if you are selling makeups and skincare products, you can release skincare guidelines and makeup tips to showcase your brand authority. The more quality articles you produce, the more people reliable and trustworthy your brand becomes.

Adds to your credibility

When you have no website, you lose potential customers. According to a 2017 study, around 63 percent of online consumers in the US use websites in finding and engaging with businesses. That is more than half of the studied online consumers.

Having a website adds credibility to your business. It acts as social proof that you have an established business and that you are taking it seriously. Moreover, having a website has more benefits than relying on social media or e-commerce solely. You can display your clients on your site and include their testimonials and reviews. It is also an easy platform to use to view all your services or products and contact information.

You are present 24/7

Maintaining a physical store means you are only open for a certain number of hours a day. That is normal, and there is nothing wrong with that. Meanwhile, a website allows you to be present to any customers whatever time of day they desire to purchase a service or product. A website allows you to cater and sell to these customers, without the need to be physically present.

You no longer need to extend your store hours or hire another team to deal with the out-of-store hour’s service.

Having a website gives you more other ways on how to advertise your business. There is no need to rely on traditional and expensive advertising methods like TV, radio, or newspaper spots.

With a website, you can explore the different online marketing mediums like search engine optimisation (SEO), affiliate marketing, content marketing, search engine ads, and social media marketing.

If your website performs well, you can also use it as a platform for advertisement.


A website is an effective tool when it comes to establishing your business presence online. If done professionally, it can help you reach a wider audience and generate more sales. Cost used to be the number one reason behind businesses’ lack of online presence, but having a website today is more feasible than ten years back. Now, there are several web design and hosting services that give an affordable yet quality option to SMEs (Such as us here at Lancashire Web Services!). If you want to bring your business to the next level, consider getting a website.

If you’re looking for a web design agency in Burnley, we’re here to help. We provide affordable yet well-thought-out designs to help local people and businesses. Contact us today to learn more!